The French sports paper with a million followers
L’Équipe’s retweet Twitter competition
To celebrate its one millionth Twitter follower, L’Équipe wanted to set up a viral competition with 10 French Premier League kits up for grabs. 1.
In order to maximise the impact of this Twitter competition (which tend to be very short-lived), we set up a dedicated minisite to manage the campaign and to contextualise the competition without being tethered to 140 characters to explain how the game worked and the prizes up for grabs.
L’Équipe integrated our mini site into one of their website’s pages to generate qualified traffic.
Results after 38 hours: over 3,400 Retweets
L’Équipe set a new record of over 3,400 retweets for activity on its Twitter account thanks to our solution.