An automobile manufacturer that loves its fans
Challenge Hyundai 2012/2013
As part of its partnership with Olympique Lyonnais, Hyundai France called on So-Buzz to set up a never-before-seen campaign in which 4 cars were up for grabs!
Selections were carried out on Facebook as well as in Hyundai dealerships. Tablets were made available to select 3 users who were challenged to take part in a penalty shootout at the Gerland stadium in France just before an OL match. The user who managed to hit the crossbar would walk away with a Hyundai car!
The So-Buzz team took care of developing the app as well as the graphic and legal details thanks to our legal partner. A real one-stop solution!
Result after 6 months:
- 25,000 new Facebook fans
The “Golden Click” Instant Winner competition
In order to win over Olympique Lyonnais supporters, Hyundai set up an Instant Winner competition entitled the ‘Golden Click’. If a user logged on at a predefined winning time, they would walk away with 2 free tickets to one of their favourite team’s games.
Result after one week:
- 2,500 new Facebook fans
Challenge Hyundai 2013/2014
After a successful 2012/2013 edition, Hyundai wanted to repeat the campaign for the 2013/2014 season.