A women’s magazine social network savvy
ELLE’s Advent Calendar
Boasting 200,000 Facebook fans, ELLE magazine used our Advent Calendar app to interact with its community in an original way. The magazine’s fans were invited to log on every day to open a new window, thus collecting points enabling them to be entered into a lucky draw and win prizes.
Result after 24 days:
- 3,200 new fans
- 9,000 qualified leads